Gainsight Identity

Gainsight, a frontrunner in the Customer Success category, helps customers leverage data to manage at-risk customers and grow lifetime value in healthy ones. As a company filled with successful, entrepreneurial types, they wanted a look that was hip yet professional. Green Tea worked on a brand audit with Gainsight’s key personnel to further identify what was important to them and how they wanted those values to manifest themselves in their brand. Green Tea redesigned their logo and brand guidelines and created a new corporate template for them.

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